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Why These Terms
Why Limited Customization :
Our services are priced at a cost-to-cost basis, meaning we’re already operating on very slim margins. Allowing extensive customization would require increasing prices significantly, which could make our services less accessible. Additionally, some suggested changes might negatively affect the effectiveness of campaigns, potentially impacting our ability to target the right audience effectively.
Why Not Responsible for Results:
Common Reasons Marketing Campaigns Fail
Marketing campaigns can fail for a variety of reasons, including:
– Product Not Market Fit: The product is new, innovative, or unfamiliar to the market.
– insufficient Marketing Budget: A low budget limits reach and effectiveness.
– Product/Service Not in Regular Demand: The offering isn’t something the market commonly purchases.
– Lack of Selling Experience* The seller/provider lacks expertise in presenting or selling their product effectively.
– High Competition: Competing against established giants in the market can be challenging.
– Non-Compliant Products/Services: For example, direct selling schemes or unregulated offerings can face legal or market resistance.
Some business owners expect sales or measurable results within just 2–3 days, this is specially difficult when business sells high ticket product / service, Generally for low ticket service / product we start to see user activities within 2-3 days, Yet Achieving results quickly is depending upon lots of factors, including market readiness for the product. If the product is new or innovative, it might require a longer learning curve to establish its fit in the market.
Example of a Failed Campaign
Let’s consider a course seller. They typically sell courses worth ₹3,000 successfully through organic means. However, when promoting a different, higher-priced course worth ₹15,000 using paid ads, the campaign might fail. This could happen due to audience mismatch, pricing psychology, or ineffective ad positioning. This underscores the need for thorough market testing and strategy alignment.
Challenges and the Importance of Consistency in Marketing
Occasionally, technical glitches or platform issues can make it difficult to precisely target the right audience.
Considering factors, it’s would be beneficial to allow a marketing to run consistently for 2 months. Short-term efforts might lead to misjudging the digital marketing potential.
Client Objections After Onboarding :
If a client raises numerous changes, suggestions, or frequent / multiple objections after onboarding, it often indicates that they:
– Are hesitant to proceed further with marketing.
– May be preoccupied with other personal or professional matters.
– Are unwilling to invest in ongoing marketing efforts at this time.
We interpret these objections as situational, not as faults or shortcomings in our service. In such cases, we refer clients to our terms of service to clarify expectations and address any misunderstandings.
Digital Marketing: A Growing Phenomenon :
Digital marketing is still a relatively new concept for many businesses. Many approach it on a trial basis or as a passion project, without fully understanding its potential or requirements.
Our terms and conditions are designed to set clear expectations and address potential challenges. While we strive for excellence, we cannot take responsibility for every outcome, as some factors are beyond our control.
These details align with our terms and conditions and provide insight into why we adhere to these principles :
Clients Who Don’t Necessarily Need Marketing :
Some clients pursue digital marketing not because their business requires it but because of the current hype around it. They may already be busy with ongoing operations and view digital marketing as an experiment rather than a necessity. Such clients often raise numerous objections or request frequent changes, which can disrupt the flow of an effective marketing strategy.
Opportunities for Improvement :
There is always room for improvement, no matter how well a task is executed. While our work is designed to meet or exceed industry standards, it’s important to note:
– Suggestions from clients may not always be wrong but might exceed the scope of what is feasible within the agreed-upon budget or pricing structure.
– Even if our services outperform competitors, the possibility of doing better exists, but this may require additional resources or investment.
Our terms are here to clarify any uncertainties you might have about working with us.
Human Psychology For missed out things:
Human nature often leads us to:
– Value what we don’t have or what we’ve missed out on.
– Take for granted the things we already possess.
As already mentioned above Suggestions from clients may not always be wrong but might exceed the scope of what is feasible within the agreed-upon budget or pricing structure.
Campaign Failures :
In Unfortunate cases, campaigns might not perform as expected. For instance, if we run a campaign with a ₹5,000 budget over a week and it underperforms, it’s crucial to analyze and adjust strategies—such as the category, offer, or audience—rather than jumping to conclusions like “Facebook ads don’t work” or “your service lacks expertise.” Such reactions hinder constructive problem-solving.
Misleading Digital Marketing Advice :
Many people get advice from Google, YouTube, influencers, friends, or family about how digital marketing should work. Unfortunately, these suggestions are often designed for views and are not practical in real-world scenarios. In fact, over 95% of such tactics fail because they lack proper testing, expertise, and strategy.
Human Tendency not to accept new concept
It is a common human tendency to resist accepting new ideas or concepts easily. When someone onboarded with us or plans to use our services, they often bring along doubts, hesitation, or even a lack of trust. These uncertainties can become challenges or perceived obligations for platforms or digital marketing service providers like us. This natural resistance to change is understandable, but it often creates hurdles in establishing effective collaboration. Overcoming this mindset requires clear communication, trust-building, and an understanding that our terms and strategies are designed to address these doubts and deliver successful outcomes.
Serving Small Businesses with Minimal Marketing Budgets
These terms have been established because we primarily serve small businesses with limited marketing budgets. Businesses with no prior experience in consistently investing in marketing often misunderstand digital marketing. Instead of viewing it as an investment, they perceive it as an expense or burden.
Common Challenges with Marketing Investments
Many small business owners are not accustomed to investing in marketing. We’ve often observed businesses with turnovers exceeding ₹5 lakhs hesitating to allocate even ₹20,000 for marketing.
On the other hand, mid-sized businesses or those with a consistent history of marketing investments—such as local hoardings, pamphlet distribution, classified newspaper ads, or actively using Just Dial packages and benefiting from them—generally do not interrupt or question the value of our digital marketing services.
Now Coming Back to the point, if you connect above two points that are 1. accepting new concept & 2. common challenges with marketing budget, we conclude and understand that many individuals may find it difficult to openly acknowledge their concerns, whether it’s their discomfort with adopting new approaches or their hesitation to invest in marketing. While we appreciate transparency and would prefer clients to say, “Sorry, we are stopping due to internal reasons,” some clients, unfortunately, express their frustration by unfairly placing blame on us, labeling our services as incompetent.
To avoid such misunderstandings, we have outlined our terms and conditions clearly. These terms ensure that our work aligns with agreed expectations and protects both parties from misplaced accountability.
