Why These Terms
Reason Behind Our T & C
Many business work with digital marketing agency for the first time :
businesses who have previously worked with a digital marketing agency for significant of time of more than 3 months or an in-house digital marketer find it easier to adapt to our services and workflow. However, for those who have little to no prior experience in working with digital marketing agency or in house the first experience of working with a digital marketing agency, freelancer, or even an in-house team can feel uneasy, confusing, and even a bit skeptical. It’s a new territory where things may not always be immediately clear, and trusting an external team with your business online presence can be challenging for them
To ensure smooth collaboration and maintain the effectiveness of our strategies, we follow a standardized process. Our terms and conditions are designed to keep our workflow intact and structured, even if you are new to working with a digital marketing professional. This helps in setting clear expectations and ensuring that our strategies align with your business goals while maintaining efficiency in execution.
Reason Behind Our T & C
Why Limited Customization :
Our services are priced at a cost-to-cost basis, meaning we’re already operating on very slim margins. Allowing extensive customization would require increasing prices significantly, which could make our services less accessible. Additionally, some suggested changes might negatively affect the effectiveness of campaigns, potentially impacting our ability to target the right audience effectively.
If we allow unlimited customization and change requests for our designs, websites, and other assets, the process could become never-ending. No matter how well a task is completed, there is always room for further improvement. However, if you still require modifications beyond the allotted number of revisions, we offer the option to make additional changes at a minimal extra cost. This ensures that you can continue refining the project according to your preferences while keeping expenses reasonable.
Reason Behind Our T & C
Approval-Based Agencies vs. Performance-Based Marketing
Some agencies still work with an approval-heavy approach, requiring constant confirmations for daily social media posts and campaigns. However, their justification for such a model is usually collaboration, ensuring they are justifying their fees. The key difference is that these agencies rarely deliver tangible business impact. In contrast, we focus on generating measurable results—leads, inquiries, and walk-ins—so our time is better spent on optimizing campaigns rather than seeking unnecessary approvals.
Reason Behind Our T & C
Term : Not Responsible for Digital Asset Loss:
Worrying About Digital Asset Loss / Damage
Many business owners often worry about their digital marketing assets, such as their, website, Facebook page, Instagram profile, and Google Business Profile. This concern usually stems from uncertainty, a lack of knowledge, or the fear that these assets could be misused by third parties, including digital marketing agencies like ours.
Sometimes, when we gain access to an asset through a digital platform, automated bots designed for security and fraud prevention may detect this as unusual activity. As a result, they might flag it as suspicious and take precautionary measures. In some cases, this can lead to a temporary suspension of the account to ensure its safety and prevent unauthorized access.
However, the reality is that in 95% of cases, these assets hold little to no value unless they are generating significant organic traffic, particularly from Google. Even in such cases, we provide an option to migrate your website to your own hosting with clearly stated charges, ensuring full transparency.
Additionally, in the rare event of losing access to these assets, they can often be reclaimed, or new profiles can be created to continue marketing efforts without disruption. Our terms and conditions clearly outline all relevant details, ensuring that our responsibilities and limitations are well-defined for our clients.
Reason Behind Our T & C
Digital Marketing: A Growing Phenomenon :
Digital marketing is still a relatively new concept for many businesses. Many approach it on a trial basis or as a passion project, without fully understanding its potential or requirements.
Our terms and conditions are designed to set clear expectations and address potential challenges. While we strive for excellence, we cannot take responsibility for every outcome, as some factors are beyond our control.
Reason Behind Our T & C
Why Not Responsible for Results:
Common Reasons Marketing Campaigns Fail
Marketing campaigns can fail for a variety of reasons, including:
– Product Not Market Fit: The product is new, innovative, or unfamiliar to the market.
– insufficient Marketing Budget: A low budget limits reach and effectiveness.
– Product/Service Not in Regular Demand: The offering isn’t something the market commonly purchases.
– Lack of Selling Experience* The seller/provider lacks expertise in presenting or selling their product effectively.
– High Competition: Competing against established giants in the market can be challenging.
– Non-Compliant Products/Services: For example, direct selling schemes or unregulated offerings can face legal or market resistance.
Some business owners expect sales or measurable results within just 2–3 days, this is specially difficult when business sells high ticket product / service, Generally for low ticket service / product we start to see user activities within 2-3 days, Yet Achieving results quickly is depending upon lots of factors, including market readiness for the product. If the product is new or innovative, it might require a longer learning curve to establish its fit in the market.
Example of a Failed Campaign
Let’s consider a course seller. They typically sell courses worth ₹3,000 successfully through organic means. However, when promoting a different, higher-priced course worth ₹15,000 using paid ads, the campaign might fail. This could happen due to audience mismatch, pricing psychology, or ineffective ad positioning. This underscores the need for thorough market testing and strategy alignment.
Challenges and the Importance of Consistency in Marketing
Occasionally, technical glitches or platform issues can make it difficult to precisely target the right audience.
Considering factors, it’s would be beneficial to allow a marketing to run consistently for 2 months. Short-term efforts might lead to misjudging the digital marketing potential.
These details align with our terms and conditions and provide insight into why we adhere to these principles :
fear of criticism
Some business owners, especially those unfamiliar with digital marketing, may feel skeptical about the designs, layouts, and websites we would create or already created for them. Since these elements are publicly visible, they worry about whether their audience will appreciate them or if their representation might seem unprofessional. In some cases, their concerns stem from the fear of negative feedback from family members or known people. This fear of criticism from the audience is entirely personal and has no connection to how marketing actually works in the real world.
if you have this kind of fear then note that Some people go to great lengths to gain attention, deliberately stirring controversy or engaging in unethical practices just to make themselves known.
here we are trying to say that your concern should be less about whether people might criticize or dislike your designs because in marketing getting criticize is better than not reaching to your audience
Reason Behind Our T & C
Opportunities for Improvement :
There is always room for improvement, no matter how well a task is executed. While our work is designed to meet or exceed industry standards, it’s important to note:
– Suggestions from clients may not always be wrong but might exceed the scope of what is feasible within the agreed-upon budget or pricing structure.
– Even if our services outperform competitors, the possibility of doing better exists, but this may require additional resources or investment.
Our terms are here to clarify any uncertainties you might have about working with us.
Reason Behind Our T & C
Human Psychology For missed out things:
Human nature often leads us to:
– Value what we don’t have or what we’ve missed out on.
– Take for granted the things we already possess.
As already mentioned above Suggestions from clients may not always be wrong but might exceed the scope of what is feasible within the agreed-upon budget or pricing structure.
Reason Behind Our T & C
Misleading Digital Marketing Advice :
Many people get advice from Google, YouTube, influencers, friends, or family about how digital marketing should work. Unfortunately, these suggestions are often designed for views and are not practical in real-world scenarios. In fact, over 95% of such tactics fail because they lack proper testing, expertise, and strategy.
Reason Behind Our T & C
Human Tendency not to accept new concept
It is a common human tendency to resist accepting new ideas or concepts easily. When someone onboarded with us or plans to use our services, they often bring along doubts, hesitation, or even a lack of trust. These uncertainties can become challenges or perceived obligations for platforms or digital marketing service providers like us. This natural resistance to change is understandable, but it often creates hurdles in establishing effective collaboration. Overcoming this mindset requires clear communication, trust-building, and an understanding that our terms and strategies are designed to address these doubts and deliver successful outcomes.
Reason Behind Our T & C
Serving Small Businesses with Minimal Marketing Budgets
Our terms have been established because we primarily serve small businesses with limited marketing budgets. Businesses with no prior experience in consistently investing in marketing often misunderstand digital marketing. Instead of viewing it as an investment, they perceive it as an expense or burden.
Common Challenges with Marketing Investments
Many small business owners are not accustomed to investing in marketing. We’ve often observed businesses with turnovers exceeding ₹5 lakhs hesitating to allocate even ₹20,000 for marketing.
if you connect above two points that are 1. accepting new concept & 2. common challenges with marketing budget, we conclude and understand that many individuals may find it difficult to openly acknowledge their concerns, whether it’s their discomfort with adopting new approaches or their hesitation to invest in marketing. While we appreciate transparency and would prefer clients to say, “Sorry, we are stopping due to internal reasons,” some clients, unfortunately, express their frustration by unfairly placing blame on us, labeling our services as incompetent.
To avoid such misunderstandings, we have outlined our terms and conditions clearly. These terms ensure that our work aligns with agreed expectations and protects both parties from misplaced accountability.
Reason Behind Our T & C
Past or Recent bad Experience with other digital marketing provider
Sometimes, clients who have had bad experiences with other agencies in the past or recently tend to project that distrust onto us. They may prematurely perceive us as incompetent or incapable of delivering effective digital marketing solutions, even though their previous experience is unrelated to our approach or expertise.
Reason Behind Our T & C
Website Login Sharing common issue
Many agencies, like ours, do not inconvenience clients when sharing website login credentials. ( as we already suggested our charges for doing this, on our terms and condition page ) However, some agencies make it difficult by frequently changing passwords and using unethical tactics. Our terms are already clear on this matter to ensure transparency and avoid unnecessary disruptions.
Reason Behind Our T & C
When We Get a client from Traditional Marketing background
Few businesses approach us for their digital marketing needs, bringing with them prior experience in the marketing industry. These individuals have worked in traditional marketing roles, such as newspaper advertising or as marketing managers in various companies. We deeply respect their knowledge and expertise, as they provide valuable insights into their products, services, and target audience. This information is incredibly helpful in crafting effective digital marketing strategies.
However, despite their strong marketing background, these professionals often lack an understanding of the technical aspects of digital marketing. The precision required for online targeting, audience segmentation, and platform algorithms differs significantly from traditional marketing methods. At times, their preconceived notions may lead them to push for strategies that are not optimal for digital marketing success.
To maintain clarity and ensure a smooth working relationship, our terms and conditions play a crucial role. They clearly define our responsibilities in digital marketing and outline the client’s role in the process. This helps set the right expectations, ensuring that both parties work collaboratively while respecting the expertise each brings to the table.
Reason Behind Our T & C
