First we understand Reach:

Reach is a fundamental aspect of marketing and promotion. Throughout history, numerous innovations, from the wheel to modern digital platforms like social media and Google, have provided humanity with increased accessibility. Whether it’s through local business directories, newspapers, radio ads, or online platforms like Just Dial, India Mart, OLX, Google, and Facebook, these mediums have all played a role in expanding our reach and making reach more easily.

Customer Need:

Customer need refers to the stage when a user has a specific service or product in mind that they want to acquire. During this phase, people mostly not be able to differentiate between genuine and unreliable products. Even smart individuals can sometimes fall prey to fake companies or waste their time and money on fraudrant companies ( बहुत बार ऐसा बि होता है की हुश्यार इंसान बि ठगी या धोखेबाजी का शिकार हो जाते है वह इसलिए होता है की उनका मन पूरी तरह से वस्तु को अपनाने के लिए तैयार होता है। ). For example, someone who is now days aspires to become wealthy or start their own business may find themselves entangled in a misleading opportunity such as multi level marketing schemes.

 Now Let’s Explore Ranking:

Ranking isn’t limited to just Google; it applies to various online mediums such as sponsored posts on Facebook or promotional emails. To understand ranking, consider this offline example: Imagine you’re searching for a new apartment, and a real estate agent shows you 12 different flats over a span of 20 days. The first flat you see is ranked as number one, and the subsequent flats are ranked accordingly. Similarly, online platforms have their own mechanisms to rank businesses based on their visibility and relevance. ( in short one can also consider with good marketing standards one can get higher level of ranking on digital marketing platforms )

Offline Misleading vs Online Misleading

In offline transactions, our minds are trained unconsciously to detect suspicious activities by observing people’s behavior, infrastructure, or interactions with others. Dishonest individuals often hesitate or exhibit telltale signs of dishonesty in face-to-face encounters. However, when it comes to online or phone-based interactions, humans are not yet adept at sensing deceptive activity. Additionally, fraudulent individuals have become smarter in concealing their intentions since they are not directly facing their innocent target.

Now Connect Above 4 Points:

By considering the concepts of reach, ranking, customer need, and the trust issues associated with online and offline transactions, we can understand that if dishonest businesses are ranked higher, there is a higher chance of consumers being deceived.

Online platforms take these issues very seriously because their reputation is at stake. Frequent fraudulent activities would lead to a decrease in user trust and engagement to their platform. ( think on your own self if you get cheated multiple times by interacting / purchasing goods from Facebook platform afterwards you will start dis trusting Facebook itself and might never buy or trust while whatever you see product on this platform )

 Now The Conclusion :

Consequently, when business owners promote their own businesses online or doing by a intern or non professional person, Facebook / google platforms may mistakenly associate their activities with fraudulent behavior ( because mostly a common business owner / unprofessional digital marketer doesn’t understand what are good marketing ethics while running campaigns for digital marketing because it also related to some technical knowledge / and understanding of user behavior ) , then it resulting in lower rankings or exposure to a less receptive audience. ( or as we have shown in paragraph, given promotion to reach only to affinity audience ) Digital platforms ensure that businesses don’t easily reach customers who are ready to buy (known as hot lead, creamy customer).

Solution: 

However, by hiring professionals like us for marketing services, we can target the right audience at the right time, generating more business opportunities, because Businesses that have a good standard of online marketing are more likely to make sales, while those with lower rankings struggle to gain visibility