In Simple language as per term used discovery, those sponsored ads which we come across while we are using google hosted channels such as while surfing youtube ( Home ), while surfing gmail promotion tab and google’s news feed, please note display network is not part of discovery network. Some expert believe this product has been developed by google to attract Facebook advertiser marketers.
Use Discovery campaigns to help reach up to 3 billion customers across Google’s feeds to achieve your performance goals in Google Ads. Thanks to Google’s audience and customer intent signals, this campaign type helps you deliver highly visual, inspiring personalized ad experiences to people who are ready to discover and engage with your brand—all through a single Google Ads campaign.
