News And Articles

Scale Wholesale Business With Discovery Ads

According to Google, Discovery ads:

“…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail Promotions and Social tabs, and scroll through Discover to catch up on their favorite topics.”

What Are Discovery Ads?

Unlike Search ads, Discovery ads are visual, responsive, and dynamic. Format and exact layout will depend on where the ad appears, among other factors.

Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers.

All the examples in Google’s help section are shopping, or ecommerce focused.

 

In Simple language as per term used discovery, those sponsored ads which we come across while we are using google hosted channels such as while surfing youtube, while surfing gmail promotion tab and google’s news feed, please note display network is not part of discovery network. Some expert believe this product has been developed by google to attract Facebook advertiser marketers.

How To Successfully Use Discovery Ads For Lead Generation

Discovery ads are an effective tool to use mid-funnel in the buyer journey.

The Discovery ad format falls between Google Display (upper funnel) and Search (lower funnel).

The best time to use Discovery ads for lead generation is when you’re not getting the lead volume you want from Search, possibly because you’re advertising a new product that users may not be aware of.

Discovery ads have the dual benefit of generating awareness while optimizing for conversions.

Because the ads appear beyond the search results page – in YouTube and Gmail – you’ll reach users who may be earlier in their decision journey, and help make them aware of your product.

Combine With Retargeting

As with most upper and mid-funnel tactics for lead generation, it’s important to use Discovery ads in combination with retargeting for the best results. In fact, you can even use retargeting audiences within your Discovery campaigns. More on that in a minute.

Latest Post

Follow Us

Nullam quis risus eget urna mollis ornare vel eu leo. Aenean lacinia bibendum nulla sed