how Digital Marketing agency charge

Most of the cases ( not with us ) digital marketing agencies recommend business owners to buy their social media packages in which they have tentative 10 images per month for intstagram / facebook and additionally some reels. and the pricing is vary from 3000 to 7000 per month as per agency also they do keep you abide in contract of 3 months

The Ideal Pricing Module Is Given Below For Digital marketing agency charges

If your marketing agency is focused on results then this would be their ideal pricing structure

Digital marketing agencies typically structure their charges based on a percentage of the client’s investment in paid marketing campaigns across platforms like social media and Google. This model allows for flexibility, aligning the agency’s compensation with the scale of the client’s advertising budget and the resulting workload.

Typically, digital marketing and advertising agencies charge around 20-25% of the total spend allocated to paid marketing campaigns. For instance, if a client invests INR 25,000 in paid advertising on platforms like Facebook, Instagram, or Google Ads, the agency’s fee would amount to INR5000 to 6000, based on the agreed-upon percentage.

This percentage-based pricing model is advantageous for both parties. Clients benefit from the ability to scale their marketing efforts without incurring fixed costs, while agencies are incentivized to optimize campaigns for better performance since their revenue is tied to the client’s ad spend. Additionally, it ensures transparency and allows clients to allocate their marketing budget more effectively, knowing that a portion will go towards agency fees.

However, it’s essential for clients to thoroughly discuss and negotiate terms with the agency to ensure a clear understanding of the services provided, the expected results, and any additional fees that may apply. This collaborative approach fosters a productive working relationship and maximizes the effectiveness of the digital marketing campaigns.