Facebook ad detailed targeting List

New Audience

• Custom audience
• Locations
• Age
• Gender
• Languages

Demographics

• Education
  • Education level
    • pre-set choices to choose from
  • Fields of study
    • searchable
  • Schools
    • searchable
  • Undergrad years
    • searchable range

Financial

• Income
  • pre-set ranges to choose from
• Networth
  • pre-set ranges to choose from
  • Liquid assets
    • pre-set ranges to choose from

Home

• Home ownership
  • First Time home buyer
  • Homeowners
  • Renters
• Home type
  • Apartment
  • Condo
  • Home value
    • pre-set ranges to choose from
  • Multi-family home
  • Property size (acres)
    • pre-set ranges to choose from
  • Single
  • Square footage
    • pre-set ranges to choose from
  • Year home built
    • pre-set ranges by decade to choose from

• Household composition
  • Family-based household
  • Grandparents
  • Housemate-based household
  • New parent
  • Veterans in home
  • Working women
  • Young and hip
  • Young adults in home

Life Events

• Anniversary
  • Anniversary within 30 days
  • Anniversary within 31-60 days
• Away from Family
• Away from Hometown
• Birthday
  • Birthday Month
    • Pre-set choices by month
  • Upcoming birthday
• Friends of
  • Close friends of men with a birthday in 0-7 days
  • Close friends of men with a birthday in 7-30 days
  • Close friends of women with a birthday in 0-7 days
  • Close friends of women with a birthday in 7-30 days
  • Close friends of people with birthdays in a month
  • Close friends of people with birthdays in a week
  • Friends of recently moved
  • Friends of newly engaged people
  • Friends of newlyweds
• Long-Distance Relationship
• New job
• New relationship
• Newly engaged (1 year)
• Newly engaged (3 months)
• Newly engaged (6 months)
• Newlywed (1 year)
• Newlywed (3 months)
• Newlywed (6 months)
• Recently moved

Parental Status

• All Parents
  • Pre-set choices (ex: new parents, parents w/ preschoolers)
• Moms
  • Big-city moms
  • Corporate moms
  • Fit moms
  • Green moms
  • Moms of grade school kids
  • Moms of high school kids
  • Moms of preschool kids
  • New moms
  • Soccer moms
  • Stay-at-home moms
  • Trendy moms

Politics (US)

• Likely to engage with political content (conservative)
• Likely to engage with political content (liberal)
• Likely to engage with political content (moderate)
• Self reported
  • Donate to conservative political causes
  • Donate to liberal political causes
• Conservative
• Liberal
• Moderate
• Very conservative
• Very liberal

Relationship

• Civil Union
• Complicated 
• Divorced 
• Domestic Partnership
• Engaged
• In a Relationship
• Married
• Open Relationship
• Separated
•  Single
• Unspecified
• Widowed

Work

• Employers
  • searchable
• Industries
  • pre-set choices
• Job titles
  • searchable
• Office type
  • Small business

Interests

• Business and Industry
  • Advertising
  • Agriculture
  • Architecture
  • Aviation
  • Banking
    • Investment banking
    • Online banking
    • Retail banking
  • Business
  • Construction
  • Design
    • Fashion design
    • Graphic design
    • Interior design
  • Economics
  • Engineering
  • Entrepreneurship
  • Healthcare
  • Higher education
  • Management
  • Marketing
  • Nursing
  • Online
    • Digital marketing
    • Display advertising
    • Email marketing
    • Online advertising
    • SEO
    • Social media
    • Social media marketing
    • Web design
    • Web hosting
  • Personal finance
    • Credit cards
    • Insurance
    • Investment
    • Mortgage loans
  • Real estate
  • Retail
  • Sales
  • Science
  • Small business
• Entertainment
  • Games
    • Action games
    • Board games
    • Browser games
    • Card games
    • Casino games
    • First-person shooter games
    • Gambling
    • Massively multiplayer online games
    • Massively multiplayer online role-playing games
    • Online games
    • Online poker
    • Puzzle video games
    • Racing games
    • Role-playing games
    • Shooter games
    • Simulation games
    • Sports games
    • Strategy games
    • Video games
    • Word games
  • Live Events
    • Ballet
    • Bars
    • Concerts
    • Dancehalls
    • Music festivals
    • Nightclubs
    • Parties
    • Plays
    • Theatre
  • Movies
    • Pre-set genres
  • Music
    • Pre-set genres
  • Reading
    • Pre-set genres
  • TV
    • Comedies
    • Game shows
    • Reality shows
    • Talk shows
• Family and Relationships
  • Dating
  • Family
  • Fatherhood
  • Friendship
  • Marriage
  • Motherhood
  • Parenting
  • Weddings
• Fitness and Wellness
  • Bodybuilding
  • Dieting
  • Gyms
  • Meditation
  • Nutrition
  • Physical Exercise
  • Physical Fitness
  • Running
  • Weight Training
  • Yoga
  • Zumba
• Food and Drink
  • Alcoholic Beverages
    • Beer
    • Distilled beverages
    • Wine
  • Beverages
    • Coffee
    • Energy drinks
    • Juice
    • Soft drinks
    • Tea
  • Cooking
    • Baking
    • Recipes
  • Cuisine
    • Pre-set choices
  • Food
    • BBQ
    • Chocolate
    • Desserts
    • Fast food
    • Organic food
    • Pizza
    • Seafood
    • Veganism
    • Vegetarianism
  • Restaurants
    • Coffeehouses
    • Diners
    • Fast casual restaurants
    • Fast food restaurants
• Hobbies and Activities
  • Arts and Music
    • Acting
    • Crafts
    • Dance
    • Drawing
    • Drums
    • Fine art
    • Guitar
    • Painting
    • Performing arts
    • Photography
    • Sculpture
    • Singing
    • Writing
  • Current events
  • Home and Garden
    • DIY
    • Furniture
    • Gardening
    • Home appliances
    • Home improvement
  • Pets
    • Birds
    • Cats
    • Dogs
    • Fish
    • Horses
    • Pet food
    • Rabbits
    • Reptiles
  • Politics and Social Issues
    • Charity and causes
    • Community issues
    • Environmentalism
    • Law
    • Military
    • Politics
    • Religion
    • Sustainability
    • Veterans
    • Volunteering
  • Travel
    • Adventure travel
    • Air travel
    • Beaches
    • Car rentals
    • Cruises
    • Ecotourism
    • Hotels
    • Lakes
    • Mountains
    • Nature
    • Theme parks
    • Tourism
    • Vacations
  • Vehicles
    • Automobiles
    • Boats
    • Electric vehicle
    • Hybrids
    • Minivans
    • Motorcycles
    • RVs
    • SUVs
    • Scooters
    • Trucks

• Shopping and Fashion
  • Beauty
    • Beauty salons
    • Cosmetics
    • Fragrances
    • Hair products
    • Spas
    • Tattoos
  • Clothing
    • Children’s clothing
    • Men’s clothing
    • Shoes
    • Women’s clothing
  • Fashion Accessories
    • Dresses
    • Handbags
    • Jewelry
    • Sunglasses
  • Shopping
    • Boutiques
    • Coupons
    • Discount Stores
    • Luxury Goods
    • Online shopping
    • Shopping malls
  • Toys
• Sports and Outdoors
  • Outdoor Recreation
    • Pre-set choices
  • Sports
    • Pre-set choices
• Technology
  • Computers
    • Computer memory
    • Computer monitors
    • Computer processors
    • Computer servers
    • Desktop computers
    • Free software
    • Hard drives
    • Network storage
    • Software
    • Tablet computers
  • Consumer Electronics
    • Pre-set choices

Behaviors

• Anniversary
  • Anniversary (within 61-90 days)
• Automotive
  • Motorcycle
    • Purchased
      • New
      • Used
  • New Vehicle Buyers (Near market)
    • Style
      • Pre-set vehicle types
  • New Vehicle Shoppers (In market)
    • Make
      • Pre-set choices
  • New Vehicle Shoppers (Max in market)
    • All
    • Style
      • Pre-set vehicle types
  • Owners
    • Aftermarket
      • Auto parts
      • Auto parts and accessories
      • Auto service buyer
    • Make
      • Pre-set choices
    • Purchased
      • Pre-set month range choices
    • Style
      • Pre-set vehicle types
    • Vehicle Age
      • Pre-set ranges
    • Vehicle Price
      • Pre-set ranges
  • Purchase Type
    • Vehicle Price
      • buy new (in market)
      • buy new (near market)
      • buy new or used (in market)
      • buy new or used (near market)
      • buy used (in market)
      • lease (in market)
  • Used Vehicle Buyers (In market)
    • Style
      • Pre-set vehicle types
• B2B
  • Company Size
    • Pre-set number of employee ranges
  • Industry
    • Pre-set choices
  • Seniority
    • Executive/C-Suite
    • Mid-Management
• Charitable Donations
  • Pre-set charity types
• Consumer Classification
  • Argentina
    • People who prefer high-value goods in Argentina
    • People who prefer mid and high-value goods in Argentina
  • Brazil
    • People who prefer high-value goods in Brazil
  • Chile
    • People who prefer high-value goods in Chile
    • People who prefer mid and high-value goods in Chile
  • India
    • People who prefer high-value goods in India
    • People who prefer mid and high-value goods in India
  • Indonesia
    • People who prefer high-value goods in Indonesia
  • Mexico
    • People who prefer high-value goods in Mexico
    • People who prefer mid and high-value goods in Mexico
  • South Africa
    • People who prefer high-value goods in South Africa
    • People who prefer mid and high-value goods in South Africa
  • Turkey
    • People who prefer high-value goods in Turkey
    • People who prefer mid and high-value goods in Turkey
• Digital Activities
  • Operating System Used
    • Facebook Access (OS): Windows 10
  • Canvas Gaming
    • Played game in last 14 days
    • Played game in last 3 days
    • Played game in last 7 days
    • Play game yesterday
  • Console Gamers
  • Facebook Page Admins
  • Facebook Payment Users (30 days)
  • Facebook Payment Users (90 days)
  • Facebook Payment Users (Higher than average spend)
  • Facebook Access: Older devices and OS
  • Internet Browser used
    • Chrome
    • Firefox
    • Internet explorer
    • Microsoft Edge
    • Opera
    • Safari
  • Operating System used
    • Mac OS X
    • Mac Sierra
    • Windows 7
    • Windows 8
    • Windows Vista
    • Windows XP
  • Primary Email domain
    • AOL
    • Apple
    • Gmail
    • Hotmail
    • MSN.com
    • Yahoo
  • Small Business owners
  • Technology Early adopters
• Expats
  • Pre-set choice of expats countries
• Financial
  • Banking
    • Credit Union member
  • Investments
    • Full-service investors
    • High likely investors
    • Independent investors
    • Likely investors
    • Personal investments
    • Real estate investments
    • Semi-independent investors
  • Spending Methods
    • Pre-set method choices
• Job Role
  • Corporate Executives
  • Financial Professionals
• Media
  • Radio
    • Internet/Satellite
  • Television
    • Show Genre
      • Pre-set genre choices
    • Viewership Habits
      • Heavy US TV Viewers
      • Light US TV Viewers
      • Moderate US TV Viewers
• Mobile Device User
  • All Mobile Devices by Brand
    • Pre-set brand choices
  • All Mobile Devices by Operating System
    • Facebook Access (mobile): Android devices
    • Facebook Access (mobile): Apple (iOS) devices
    • Facebook Access (mobile): Windows devices
  • Android: 360 degree media not supported
  • Android: 360 degree media supported
  • Facebook Access (mobile): all mobile devices
  • Facebook Access (mobile): feature phones
  • Facebook Access (mobile): smartphones and tablets
  • Facebook Access (mobile): tablets
  • Network Connection
    • 2G
    • 3G
    • 4G
    • Wifi
  • New Smartphone and Tablet Users
• Mobile Device User/Device Use Time
  • Pre-set usage choices
• More Categories
  • Marketing API Developers (last 90 days)
• Multicultural Affinity
  • African American (US)
  • Asian American (US)
  • Hispanic (US-All)
  • Hispanic (US-Bilingual)
  • Hispanic (US-English Dominant)
  • Hispanic (US-Spanish Dominant)
• Purchase Behavior
  • Business Purchases
    • Business Marketing
  • Buyer Profiles
    • Coupon users
    • DIYers
    • Fashionistas
    • Foodies
    • Gadget enthusiast
    • Gamers
    • Green living
    • Healthy and fit
    • Outdoor enthusiasts
    • Shoppers
    • Skiing, golfing, and boating
    • Spa enthusiasts
    • Sportsmen
    • Trendy homemakers
  • Clothing
    • Men’s
      • Accessories
      • Big and tall apparel
      • Business apparel
      • Jeans
      • Men’s fashion & apparel buyers
    • Seasonal
      • Winter Seasonal shoppers
    • Women’s
      • Accessories
      • Business apparel
      • Discount apparel and accessories
      • Fine jewelry
      • Jewelry
      • Luxury brand apparel
      • Luxury retailers
      • Mid-ticket apparel and accessories
      • Women’s shoes
      • Women’s fashion & apparel buyers
      • Young women’s apparel
  • Engaged Shoppers
  • Food and Drink
    • Alcoholic Beverages
      • Beer
      • Craft beer
      • Domestic beer
      • Import beer
      • Light beer
      • Premium beer
      • Spirits
      • Wine
    • Bakery
      • Bakery products
    • Beverages
      • Pre-set beverage choices
    • Cereals
      • All cereals
      • Children’s cereals
      • Fiber cereals
      • Hot cereals
    • Children’s Food
      • Baby food and products
      • Children’s food
      • Children’s food and products
    • Condiments and Dressings
      • Condiments
      • Salad Dressings
    • Cooking Supplies
      • Baking
      • Spices
    • Dairy and Eggs
      • Cheese
      • Dairy free
      • Eggs
      • Milk
      • Yogurt
    • Fresh and Healthy
    • Frozen Food
      • Pre-set choices
    • Grocery Shopper Type
      • Premium Brand groceries
      • Top spenders
    • Health Food
      • Diet foods
      • Fresh produce
      • Low-fat foods
      • Natural and organics
    • Home Cooking and Grilling
    • Meat and Seafood
      • Meat
      • Seafood
    • Soup
    • Sweets and Snacks
      • Pre-set choices
    • Vegetarian
  • Health and Beauty
    • Pre-set choices
    • Over the counter
      • Allergy Relief
      • Cough and cold relief
      • Pain relief
  • Home and Garden
    • Entertaining
    • Home Improvement
    • Home Renovation
    • Organization
    • Tools
  • Household Products
    • Cleaning supplies
    • Food storage
    • Green cleaners and supplies
    • Laundry supplies
  • Kids Products
    • Baby Care
    • Baby Toys
  • Pet Products
    • Cat food and products
    • Cat owners
    • Dog food and products
    • Dog owners
    • Pet products
  • Purchase Types
    • Pre-set choices
    • Restaurants
      • Fine Dining
      • Mid Range restaurant/non-quick serve
      • Quick serve

• • Sports and Outdoors
    • Pre-set choices
  • Store Types
    • Department stores
    • Discount department store
    • Gift shoppers
    • Gym and fitness clubs
    • High-end retail
    • Low-end department store
    • Luxury store
  • Subscription Services
    • Auto insurance online
    • Higher education
    • Mortgage online
    • Prepaid debit cards
    • Satellite TV
  • Technology
    • Kindle eReader
    • Use an eReader
• Residential Profiles
  • Likely to move
  • New mover
  • Recent homebuyer
  • Recent mortgage borrower
• Soccer
  • Friends of Soccer/US Soccer fans
  • Soccer/US Soccer fans (high content engagement)
  • Soccer/US Soccer fans (moderate content engagement)
• Travel
  • Business travelers
  • Business travelers (international)
  • Business travelers (US)
  • Casino vacations
  • Commuters
  • Cruises
  • Family vacations
  • Frequent travelers
  • Frequent flyers
  • Leisure travelers
  • Personal travelers (international)
  • Personal travelers (US)
  • Returned from trip 1 week ago
  • Returned from trip 2 weeks ago
  • Timeshares
  • Used travel app (1 month)
  • Used travel app (2 weeks)